5 Steps to Optimize WordPress Speed
This is the age of technology, and the circle of people’s interests is decreasing day by day. Therefore, the page load time should be as fast as possible. In addition to increasing conversions, speed optimization can also offer many SEO benefits.
According to a Google study, 53% of search engines on the Internet click if the page does not load within 3 seconds. Statistics show that downloading sites on 3G devices takes an average of 19 seconds. In this article, we’ll look at five steps you can take to optimize the speed of your WordPress site.
1. Choose a reliable web host
First of all, you must have a solid foundation, which means that you must use reliable hosting. Owning a WordPress site is not enough if you have a slow host. Without a fast and reliable hosting service, no tricks or settings will work.
After entering the website URL, the device downloads the web pages from the server. A fast server allows you to load the desired page much faster. That is why it is very important to choose the best hosting.
However, remember that speed is not the only feature of the best hosting company. In addition to speed, the service provider must also ensure that you receive the best customer service. If you have an e-commerce site, optimizing the speed of your site is much more important.
Another important thing to keep in mind when renting host services is to consider backing up your site. This step is important if you want to make the most of your speed optimization efforts. Thanks to a reliable backup system, you can be sure that you will recover data even in the event of a server failure. If you want to backup your site, you can use the appropriate plugins.
You can choose one of the many hosting providers. However, if you are just starting out, you can also manage the shared hosting service. In this case, the server will be available for many other websites.
If you have a limited budget, shared hosting is the best choice for you. However, as traffic on your site increases, you can reserve a larger budget for better hosting such as a dedicated host. You can also choose a private server when your site receives traffic. This is also important from a security point of view.
Just make sure you can afford the services of a dedicated web host. In the end, you do not want to spend more than you can afford.
2. Choose a suitable WordPress theme
When it comes to optimizing the speed of your site, the topic is another important factor. If you choose the wrong topic, loading the site will take forever. This will negatively affect the performance of your site.
You can choose WordPress themes that are optimized for speed. It is important to know that good themes are designed for speed. At the same time, their design is quite simple, which is important for modern companies.
The good news is that WordPress themes are easy to customize. The integration of many widgets and plugins is a virtue. In addition, these themes respond to mobile, which is important when it comes to ranking.
Currently, most users browse the Internet on their mobile devices, such as cell phones, tablets and other devices.
3. Try a paid caching plugin: WP Rocket or WP Fast Cache
With the right type of caching plugin, you can significantly speed up page loading. One of the most popular plugins is known as WP rocket. This plugin offers many features, such as GZIP compression, browser caching, CDN, Cloudflare compatibility and so on.
This plugin sends the necessary content to the server closest to the requester. This helps reduce charging time. The reason is that this plugin reduces the distance between the user and the server on which the necessary website is stored.
With the WP rocket, you can use many functions, which means that you do not need to buy additional plug-ins to achieve the same goal. In general, it is even better if you use fewer plugins.
If you are a programmer and run an agency that serves many clients, it is best to use a special white-label option to get rid of links to plugins.
Although you have to pay for the plugin, it is worth every penny spent on it. That is why you can try again. You will get great results when it comes to speed.
4. Use a CDN
Server location is another important factor that can affect the loading time of your site. The closer your server is to the site visitor, the shorter the loading time.
However, if your site attracts visitors from all over the world, you can try CDN, a popular content delivery network. Thanks to this system, you can speed up page loading time.
Cloudflare is on the list of the most popular tools that can be used on different sites. You can also go to Cloudflare.
5. Make sure you have the latest version of PHP
PHP 7.2 is the latest version of PHP. It was released a few years ago in November 2017. According to the requirements of WordPress, your hosting should support PHP 7.2 or later, especially if you want your site to work correctly. WordPress previously announced that websites should support at least PHP 7.0.
In short, if you want to increase the speed of your WordPress site, we recommend that you follow the 5 steps described in this article.